Privacy Policy

1. Information We Collect

Information You Provide Directly

When you contact us for a quote, request towing or roadside assistance, or communicate with us by phone, text, or web form, we may collect:

• Your name
• Phone number and/or email address
• Physical address or service location
• Vehicle information (year, make, model, drivetrain)
• Description of the situation or service needed
• Tow destination or delivery address

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and general geographic location
• Browser type and version
• Pages viewed and time spent on pages
• Referring website or search query
• Device type (desktop, mobile, tablet)

This information is collected through standard web server logs and may also be collected through cookies or similar tracking technologies.

2. How We Use Your Information

We use the information we collect to:

• Dispatch towing and roadside assistance to your location
• Confirm appointments, ETAs, and service details
• Process and communicate about your service request
• Send service confirmations and follow-up communications
• Improve our website, services, and customer experience
• Comply with legal obligations
• Respond to inquiries, complaints, or support requests

We do not sell your personal information to third parties. We do not use your personal information for purposes unrelated to the services you request.

3. Sharing of Information

We may share your information in the following limited circumstances:

• Tow destination shops or dealers: If you request a tow to a specific shop, dealership, or address, we may share your name, vehicle information, and estimated arrival time with the receiving facility to coordinate delivery.
• Service providers: We may use third-party service providers (such as scheduling software, CRM tools, or website hosting) who access your information only to perform services on our behalf and are obligated to keep your information confidential.
• Legal requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

4. Cookies and Tracking Technologies

Our website may use cookies — small text files stored on your device — to improve functionality and analyze traffic. Types of cookies we may use include:

• Essential cookies: Required for basic website functionality.
• Analytics cookies: Help us understand how visitors use our website (e.g., Google Analytics). Data is aggregated and anonymized.
• Advertising cookies: Used by advertising platforms such as Google Ads and Meta to serve relevant advertisements. These may track browsing behavior across websites.

You can control cookie settings through your browser preferences. Disabling cookies may affect certain website functionality. You can also opt out of Google's advertising cookies at adssettings.google.com and manage other third-party advertising preferences at aboutads.info or youradchoices.com.

5. Google Ads, Remarketing & Third-Party Advertising

We may use Google Ads, including remarketing and similar audiences features, to advertise our services to people who have previously visited our website. Third-party vendors, including Google, may display our ads on sites across the Internet. Google and other vendors use cookies (including the DoubleClick cookie) to serve ads based on someone's past visits to our website.

We may also use conversion tracking and analytics tools from Google Ads, Google Analytics, and Meta (Facebook/Instagram) to measure ad performance and optimize our marketing. These tools may collect information such as the pages you visit, the links you click, and interactions with our forms or call/text buttons.

You can opt out of Google's use of cookies for personalized advertising by visiting Google Ads Settings. You can opt out of third-party vendor use of cookies for personalized advertising by visiting aboutads.info or optout.networkadvertising.org.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Customer and service records are typically retained for a period of three to seven years in accordance with standard business practices and Michigan record-keeping requirements.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information using industry-standard practices.

8. Third-Party Links

Our website may contain links to third-party websites, including our Google Business Profile and other platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website and services are not directed to children under the age of 13, and we comply with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

10. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of personalized advertising through the tools listed in Section 5

To exercise any of these rights, please contact us using the information in Section 13 below. We will respond to verified requests within a reasonable time frame, typically within 30 days.

11. Michigan Residents & Consumer Protection

As a Michigan-based business, Robbie's Towing operates in accordance with applicable Michigan consumer protection laws, including the Michigan Consumer Protection Act (MCPA). While Michigan does not currently have a comprehensive state privacy law equivalent to the California Consumer Privacy Act or Colorado Privacy Act, we voluntarily extend strong privacy protections to all our customers. We do not sell personal information. If you are a Michigan resident and have questions about how your information is handled, please contact us using the information in Section 13 below.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: